by Theresa Christine Johnson on 06/24/2015 | 4 Minute Read

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Life is too short to skip dessert. If you agree, then you’ll love Amara, a catering atelier that gives hosts impeccable choices for formal events and that also gives dessert the appropriate attention it deserves. Amara does traditional catering fare, like baking statement cakes, but they also create finger food desserts and other treats, setting up mixed snacks tables for events. The brand, designed by the Firmalt Agency, communicates an exceptional business with premium offerings, taking their sweet treats and the service they offer above and beyond its competitors.

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“The aesthetic chosen derives from a private event ambiance, very exclusive and elegant. Black and gold are Amara’s main color palette, upholding the luxurious sense of the brand. Colored stickers decorate the packaging to add a fresh touch.”

“Gold bullion served as references for brand elements such as the wordmark, and the letterhead. The wordmark also takes from antique regions of San Sebastian, where heavy monograms abound. Amara’s emblem is a combination of the letter A - for Amara, and V - for the chef’s name. It’s traditional style contrasts the modern wordmark, creating an elegant yet mysterious balance.”

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Indeed, the design radiates superiority while allowing for endless possibilities for their offerings, from macarons to tartes, cakes, and more. Using gold bullion as inspiration also elevates the brand, but a small part of us can’t help but think of the fun chocolate gold coins we used play with as children. Of course, Amara’s desserts are not child’s play. Boxed up in clean white packaging complete with the metallic gold lettering, each dessert is presented in a uniform way, save for the colorfully printed sticker sealing the box shut. While the brand is clearly designed for premium services, it also incorporates just the right amount of whimsy to remind us that dessert can be upscale and still be incredibly fun.

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Designed by Firmalt Agency

Country: Mexico

City: Monterrey

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