Featured image for Cheeseberry


by Theresa Christine Johnson on 06/22/2015 | 3 Minute Read

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You had me at cheesecake. Panfilov & Yushko CG’s design for Cheeseberry’s line of cheesecakes and desserts perfectly teases the consumers with partial images of the sweet treats — it intrigues you and you’re left wanting more.

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“For prompt release of the retail market, we have developed a new corporate identity and an optimal cost shell packaging. Promotion in big international networks require a serious investment and other packaging format. The packaging concept was developed in accordance with the corporate style: warm colors, large logo, touch of Americanism. And, of course, rich cheesecake pictures - they attract attention and do not require additional comments.”

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The box truly does let the images do a lot of the talking, and by keeping them partially covered by other graphics it almost gives the illusion that you’ve opened it a bit to peek inside. Various combinations of white, yellow, and blue are used, offering variety and options for expansion but acting as one of the unifying elements for the brand’s products. “Your excellent choice” or “excellent” are placed on the packaging in italics, further enticing the buyer. With lightweight packaging, it’s easy to carry multiple desserts — which is good, because they look nearly impossible to resist.

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Designed by Panfilov & Yushko CG

Country: Russia