Concept: Sucré

by Elizabeth Freeman on 06/12/2015 | 2 Minute Read

Editorial photograph

Sucré is a line of deluxe yo-yo's inspired by French macarons. Every toy is painted a pastel color that resembles a classic macaron flavor, and is named and editioned after a yo-yo trick. Conceptualized by Weston Doty, a minimal and typographic approach to the packaging references modern fashion and beauty brands. Overall the design brings a level of sophistication to the game of yo-yo and reimagines the art of play. 

Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph

Designed by Weston Doty

Country: United States

You may also like