Amber

by Theresa Christine Johnson on 06/16/2015 | 4 Minute Read

Editorial photograph

Some might call it honey, but Amber calls it “the raw revelation of a fine spirit from the wilds’ bee’s nest.” For the honey company’s new brand identity and bottle packaging, Oddds the New Anthropology created something that is a sweet combination of rustic folkish modernism. Using dark greys, whites, and yellowish browns, their new look is enticing in its simplicity and charm, making the honey one of life’s simple pleasures.

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The label is minimal, with only the most vital of information included in thin, delicate fonts, and a small image of a bee rests beneath the logo. The amber bottles give a slight nod to the name but also represent actual amber, a limited, treasured resource similar to what we might view honey as today, considering the decline in the bee population. The bottles almost look like something you might see in a laboratory, encouraging the buyer to try it out with various foods. Oddds the New Anthropology experimented with different pairings with the honey for the brand image, resorting to some less common options like granola, caramelized ccrème brûlée popcorn, almonds, thyme, blueberries, and rustic Bâtard.

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Designed by: Oddds the New Anthropology

Country: Singapore

City: Singapor

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