RISE UP, REIMAGINE, REDESIGN, REBUILD: Meet Dieline Conference 2021

Alfeu: Douro DOC Wine

by Theresa Christine Johnson on 05/14/2015 | 3 Minute Read

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It is sometimes through our own lives that we honor those that we have loved. By doing work that we love and recognizing those who helped us achieve our goals, we serve their memory well.

“Alfeu is the grandfather of our memories, a man of the countryside, hands wrinkled by the harshness of life and a passionate look for land. Traditional and with high values Mr. Alfeu passed to his descendants the importance of plant and love the soil.”

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“João Amado is the grandson that follow the footsteps of his grandfather and revives his memory, giving him the deserved tribute, in the wines it produces. ‘I was born in an environment of which I’m part of and by which I am spellbound. Thanks to my grandfather Alfeu, the vineyard came to be part of my life very naturally. With strength and dedication I’m satisfied to fill this bottle with the wine that reflects the passion by an unmatched terroir, in which my life built such a special connection.’”

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The hat that Mr. Alfeu loved to wear creates a distinctive element on the label. It simultaneously is part of the text for the logo, which interestingly is written up the bottle, instead of from top to bottom or from left to right. By including the hat as a simple and sweet gesture, it not only gives a nod to Mr. Alfeu but creates a personality for the wine itself. A red and white are available, and the logo and collar both are different colors to suit each type.

“Giving more prominence to the typographic work of the label, the ALFEU name is printed, and after that is apply varnish in order to give relief and highlight the label, making it an attractive, distinct and different from that get used in wines Douro.”

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Designed by: M&A CreativeCountry: Portugal

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