Featured image for Seabrook

Seabrook

by Theresa Christine Johnson on 05/26/2015 | 2 Minute Read

Editorial photograph

Brands that are decades or centuries old often face a dilemma: how can they revitalize the packaging and branding to be more contemporary while still retaining the history of the company? Cornershop took on this challenge in redesigning the packaging for Seabrook’s wine labels. They wanted to widen their audience to include a younger crowd without losing their existing customers.

Seabrook has been in the wine industry since the late 1800s, and their wine is made from hand sourced fruit that is found throughout Australia. The new labels appear noble and rich with history featuring a gold family crest, and the font injects it with a modern feel.

Editorial photograph

“Inspired by Seabrook’s labels dating back to the 1940s, Cornershop created a bold solution that builds on traditional values and existing brand recognition. The feature of the label is the family’s unique surname, depicted in bold typography. The year the first company was established sits proudly above the Seabrook name. This is complemented by the family’s crest, simplified for reproduction and finished in gold foil. Each label/product pays homage to a generation of the Seabrook wine industry lineage and is distinguished by a unique name on the front label and their story on the back. An original signature from each family member also embellishes the label in gold foil, reinforcing the product quality.”

Editorial photograph

Designed by: Cornershop

Country: Australia