Synergy is when multiple elements combine to create something even greater than the sum of their parts. This left Ratowsky Creative with quite a task to design the label for Wells Wines ‘Synergy’ wine. Grason Ratowsky comments:
“Right off I knew that I wanted to make use of the double W in the name. The question was how do I incorporate a natural setting into a commonly corporate W.W.? For this logo option I made the first W out of three posts, perhaps in the vineyard itself. The moonlight in the logo casts a shadow off the three posts, in turn creating the second W. This logo option creates a sense of ease, peace and freedom in the viewer while also maintaining its distinctive presence and individual nature.”
The label is a work of art, with no detail included without purpose — simple, lovely, and a bit romantic, with a small, traditional black font on a white background. It speaks volumes without filling the label with clutter. It gives off a vibe of a relaxing yet mysterious perfection.
