Fassbrause Brewer's Fizz
by Theresa Christine Johnson on 06/02/2015 | 2 Minute Read
“An innovative design goes global.” The new brand development for Fassbrause Brewer’s Fizz, designed by Christoph Petersen Design GmbH, pulls from familiar elements in Germany and puts them out into the world.
“With Fassbrause Brewer’s Fizz, specially developed for the export market, Veltins is also establishing a tradition in other countries that already exists in Germany. Using an old, original portrait of the young brewer, Christoph Petersen Design created a modern but simultaneously iconic design with a handmade look that picks-up on the history and the handicraft involved in the art of brewing.”
The all-natural sodas come in clear, wide bottles and rely on a down-to-earth, small business look. The label has a clean cut outline, but certain elements of it include a subtle look of wear. Each variety of soda is written in a text that looks uniform but also slightly handmade. The brewer’s portrait puts a name to the brand, making it incredibly more personal for the buyer and connecting them to Brewer’s Fizz on a human level.
Designed by: Christoph Petersen Design GmbH