A refreshing natural design for juice brand Gestus. The key requirements of the brief to design agency Kontrapunkt were to communicate the freshness of the product and the unrefined nature of the product, full of fruit and without additives.
The agency successfully achieved this with a subtle design. The use of a transparent bottle, allowing consumers to easily review the content of the packaging, and the beautiful illustrations reinforce the idea of purity and naturalness. Typography keep the priorities of communication clear.
The main concepts that had to be embodied in the designs have been nailed. Bravo!
Project Manager: Line Rotne Bessmann
Art Director and Illustrator: Theis Møller Jakobsen
Artworker: Lisa Engwall
Designed by Kontrapunkt
Country: Denmark
