by Theresa Christine Johnson on 05/28/2015 | 3 Minute Read
There’s nothing quite like a nice, cold beer at the end of a long workday. Whether you’re job involves physical labor or sitting at a typical 9-to-5, it’s a refreshing way to finish up a long day. Hired Guns Creative wanted Driftwood Brewery’s saison to elicit the mood that farmers experience after a long day out in the summer sun.
“A traditional Belgian-style saison originally produced on the farm for seasonal workers during harvest. Tart malt is balanced with flavours of fruit and spice from Driftwood Brewery’s unique strain of Belgian yeast.”
“For this redesign, we focused on typography that evokes the end-of-day on a grain farm in the summer: we’re using serifs and terminals that echo traditional manual farm equipment – the sickle and the scythe – and adding an elongated shadow typical of a low summer sun signalling the end of the workday in the field.”
The reds, yellows, and oranges are the colors we might see painting the sky at the end of this workday. An outline of a farm worker graces the back of the bottles, as well as details of wheat and tools. While the Farmhand Saison pulls from elements of farm work, it is still entirely accessible to those who don’t make a living in the field. The design and graphics conjure up a specific feeling — a long, exhausting summer day, and the eventual relief that the brew will bring.
Photography by Sean Fenzl Printing by West Key Graphics
Designed by Hired Guns Creative
The GRO Agency