Budweiser Liberty

It’s officially summer and once again Budweiser furthers our pursuit of happiness. The unique partnership between Budweiser and the National Parks Foundation has inspired a colossal design solution; the most iconic American beer and the most iconic symbol of freedom. Set against a field of red and white stripes, Lady Liberty herself becomes our star. In a nod to the statue's origins, renowned French illustrator Malika Favre was commissioned to capture her beauty and power.

This summer, celebrate freedom with a Budweiser. 

Designed by Jones Knowles Ritchie

Client: Budweiser

Country: United States

City: New York