People don’t just want products that serve a purpose — people want to trust products with a story, with personality, and with a vision. Bartell Drugs has been in the Seattle area for 125 years, and to celebrate they wanted to create a private label brand for their stores. This special brand, designed by Hornall Anderson, would embody the approachable, unexpected, trusted, and authentic values that Bartell Drugs is known for.
“Taking a cue from the local surroundings, the new brand name Emerald & Spruce evokes the landscape and spirit of the beloved Pacific Northwest and its vibrant, eclectic blend of people. It’s a juxtaposition of rugged natural environment with a polished crown jewel.”
“A colorful, modern-day patchwork pattern epitomizes the wide range of unique offerings and different flavors, tastes, and sounds of the Pacific Northwest. This unmistakable brand cue creates recognition in aisle, ties the packages together as a cohesive family of products, and breaks through the clutter on shelf in a memorable and recognizable way.”
