Gloria Brandy Black Edition

by Elena Massucco on 04/08/2015 | 2 Minute Read

Editorial photograph

Elegant, feminine and warm. Studio Libre UAB created the luxurious and refined branding for the Christmas edition of Gloria, a classic brandy aimed at young, elegant and sophisticated women looking for special experiences. Commenting on the brief, Studio Libre UAB said “The packaging design and communication are aimed at active business women who at the same time don’t forget, love and take care of her family.”

Editorial photograph

The solution is a rich and detailed branding that fits perfectly into the Christmas timeframe - a time of the year quintessentially associated with celebration and luxury. “To embody all this atmosphere and personality, we covered the bottle with black as a symbol of a woman dressing during the Eve. Moreover, the feathered details on the label work as a metaphor for jewelry and accessories.”The additional value of the packaging is that the graceful design has been translated across the whole bottle “First we changed the colour of the bottle from clear glass to glossy black. Afterwards, we applied the unique shape label with embossed details, spot varnish and engraving texture, what enriched the overall experience.”. A complete festive treat! 

Editorial photograph

Designed by Studio Libre UAB

Client: Gloria

Country: Lithuania

Head of Creative: Darius Kisielius 

Designers: Arturas Kirslys, Lina Vaitiekunaite, Aliona Bobin 

Account Manager: Donatas Kliunka 

STUMBRAS Head of Product Development: Jurate Paulauskiene 

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