Jan and Gisle work at the Factory of Tind in Sunnmøre, Norway. Together with their team, they produce a range of cured meats with a twist. Selters Design has assisted them in developing the identity and concept for their new product: Salami sausages seasoned with exotic spices, for young adult consumers. The packaging, illustrations and website conveys Jan and Gisle’s down-to-earth approach to their craft.
The project was shortlisted and eventually runner-up in the genre Packaging: Food, Health and Housekeeping at the 2014 Visuelt awards.
Designers: Hege Mykkeltveit and Manuela Pacheco
Art Director: Hege Mykkeltveit
Strategic Director: Elisabeth Holter-Schøyen
Copywriter: Kristian Strømme
Illustration: Hege Mykkeltveit
Photography: Julie Kristoffersen
