Featured image for Mona Castellarnau

Mona Castellarnau

by Jenifer Tracy on 04/06/2015 | 3 Minute Read

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Using a soft turquoise green and light rose color palette, Anagram has created a tastefully contemporary suite of print materials for the lifestyle brand “Mona de Castellarnau.” Mona de Castellarnau is a creative luxury line of accessories and home decor pieces, which merges love for design, craftsmanship, and global cultures. 

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“Our role was to analyze the styles and designs that Mona de Castellarnau conveys in her pieces and interpret such in a novel and minimalist way to create an identity that shows the contrast between the modern and daring designs of Mona’s products without taking away from their essence.”

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Anagram really went ALL OUT in creating an extensive print suite of identity materials for all touch points of the Mona de Castellarnau brand. Business cards, letterhead & envelopes, pads of paper, presentation folders, hang tags and fabric tags, and look books. It’s quite impressive to see the variety of pieces put together, with a perfect balance of design uniqueness for each item.The identity system is created on a square grid of black keylines, and somehow manages to use a touch of orange throughout – a color I’d never expect to be paired in. Seen on the business card and througout is a monogram of the company’s initial icon, which can be used at any time since there was a custom stamper created during the project as well. Another successful design execution by our friends in Mexico at Anagram studio. “The result is a brand that offers functional, original, enduring intrinsic beauty as well as a timeless image, providing style to any interior and personality.”

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Designed by Anagrama

Country: Mexico