by Jenifer Tracy on 04/06/2015 | 3 Minute Read
Using a soft turquoise green and light rose color palette, Anagram has created a tastefully contemporary suite of print materials for the lifestyle brand “Mona de Castellarnau.” Mona de Castellarnau is a creative luxury line of accessories and home decor pieces, which merges love for design, craftsmanship, and global cultures.
“Our role was to analyze the styles and designs that Mona de Castellarnau conveys in her pieces and interpret such in a novel and minimalist way to create an identity that shows the contrast between the modern and daring designs of Mona’s products without taking away from their essence.”
Anagram really went ALL OUT in creating an extensive print suite of identity materials for all touch points of the Mona de Castellarnau brand. Business cards, letterhead & envelopes, pads of paper, presentation folders, hang tags and fabric tags, and look books. It’s quite impressive to see the variety of pieces put together, with a perfect balance of design uniqueness for each item.The identity system is created on a square grid of black keylines, and somehow manages to use a touch of orange throughout – a color I’d never expect to be paired in. Seen on the business card and througout is a monogram of the company’s initial icon, which can be used at any time since there was a custom stamper created during the project as well. Another successful design execution by our friends in Mexico at Anagram studio. “The result is a brand that offers functional, original, enduring intrinsic beauty as well as a timeless image, providing style to any interior and personality.”
Designed by Anagrama