What’s black and white and red all over? Parallel Studio’s new packaging for Sagrante’s Licor de Jamaica is a romantic, mysterious mix of midnight black, crisp white, and ruby red that looks equally nice poured into a glass as it does on the shelf.
“Sagrante seeks its own freedom by using guidance from the past, passion from the present and fulfillness from the future. Sagrante’s name is created with the intention to reflect what’s holy (lo Sagrado) and represent the passionate colour of it’s own body.”
The monogram logo sets the tone for the liquor: regal and respected. Aside from a white label with a few specifics written out, the packaging is bare, allowing the liquid inside to shine. The drink is a deep, blood red, and the bottle was designed to give the product its own color palette based on the lighting conditions it’s placed.
