BACKGROUND:
With simplicity and innovation as part of our core values, we created a minimalist, original and cohesive packaging system for Google Glass and its accessories.
Our goal was to create something that could be both beautiful and distinctly Glass. As the first touchpoint, the packaging is essential for setting the expectation with our customers and eases them into experiencing a completely new product category. To achieve this, we took a reductionist approach as our main design philosophy for the packaging. It is a carefully considered design system in which all of the packaging for this product was reduced to the bare essentials both aesthetically and physically.
The absence of color was intentional. The monochromatic package is where the journey begins. The user adds their own colors as they explore their world through a new lens and the product itself captures color through its photography and video features.
