The Dieline Awards 2015:2nd Place Dairy, Spices, Oils, Sauces, Condiments- Tesco Finest Grocery Redesign

by Elizabeth Freeman on 05/04/2015 | 2 Minute Read

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As part of the recent overall rebranding project, P&W was tasked to take guardianship of the grocery category. This latest phase of Finest* differed from previous evolutions in that each individual pack was handcrafted, with meticulous attention to detail, while striking a careful balance between individuality and continuity, resulting in a truly bespoke / artisan range.

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Every component of the packaging design was carefully considered: whether it be hand rendered typography, exquisite illustration, calligraphic decoration or mouth watering product photography. All substrates were assessed and selected to enhance the designs and optimise the final result.

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Designed by Pemberton & Whitefoord LLP

Country: United Kingdom

City: London

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