Barboza

by Theresa Christine Johnson on 04/23/2015 | 3 Minute Read

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It’s always exciting to see sustainable and green packaging, but since it’s Earth Month there is even more reason to celebrate these innovative designs. Maksim Arbuzov’s packaging for Barboza, a gym and fitness clothing company, is focusing on using only sustainable, skin-friendly packaging, free of PVC.

“Made from a combination of sustainable materials, the box is completely recyclable. The print is made with water-based paint and the adhesive is a glue based on potato starch. The pure vegetable base provides not only a health-friendly packaging alternative to PVC bags, but also ensures a sustainable disposal as wastepaper.”

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Even more delightful than the Earth-friendly packaging is the simple design on each box. A recognizable 25-pound weight is printed on each box giving the product a clear identity with a fun and playful twist. The tagline “Build Yourself” is written along the bottom of the weight, allowing the imagination and personality of the consumer to go into the clothing itself.

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Designed by Maksim Arbuzov

Client: Barboza

Country: Russia

City: Moscow


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