Featured image for Barboza


by Theresa Christine Johnson on 04/23/2015 | 3 Minute Read

Editorial photograph

It’s always exciting to see sustainable and green packaging, but since it’s Earth Month there is even more reason to celebrate these innovative designs. Maksim Arbuzov’s packaging for Barboza, a gym and fitness clothing company, is focusing on using only sustainable, skin-friendly packaging, free of PVC.

“Made from a combination of sustainable materials, the box is completely recyclable. The print is made with water-based paint and the adhesive is a glue based on potato starch. The pure vegetable base provides not only a health-friendly packaging alternative to PVC bags, but also ensures a sustainable disposal as wastepaper.”

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Even more delightful than the Earth-friendly packaging is the simple design on each box. A recognizable 25-pound weight is printed on each box giving the product a clear identity with a fun and playful twist. The tagline “Build Yourself” is written along the bottom of the weight, allowing the imagination and personality of the consumer to go into the clothing itself.

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Designed by Maksim Arbuzov

Client: Barboza

Country: Russia

City: Moscow

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