Featured image for Wayward Whiskey Logo & Packaging

Wayward Whiskey Logo & Packaging

by Theresa Christine Johnson on 04/21/2015 | 2 Minute Read

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“If Ernest Hemingway and Hunter Thompson had a bare knuckle fistfight, Wayward Whiskey is what they would sit down to drink at the end of it.”

Wayward Whiskey is straightforward and ready to make bold promises, and the smart design is purposeful and modern while still retaining a bit of that classic whiskey bottle feel. Chen Design Associates aimed to give a nod to its American heritage but at the same time set it apart from the spirits currently on the market. As Chen Design Associates describes it, it’s “rustic but clean, nostalgic yet contemporary.”

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Upon close inspection, the design features small lightning bolts and signs reminiscent of electric fences, implying that the whiskey itself is electric and ready to put a jolt of life into you. The delicate attention to detail elevates Wayward Whiskey to the high standards and bold promises it makes.

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Designed by: Chen Design Associates

Country: United States

City: San Francisco, CA