Carlsberg NOX

by Theresa Christine Johnson on 04/16/2015 | 2 Minute Read

Editorial photograph

With its black packaging and constellation-inspired design, Carlsberg NOX looks so initially intriguing that your main desire is to simply reach out and hold it in your own two hands. Safari Sundays created the packaging to tell an alluring tale of epic journeys and nighttime potential. Adam Walko, the Creative Director states:

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The silver, starry constellation gracing NOX and the forest greens are reminiscent of the Northern Lights, likely inspired by Carlsberg’s Nordic roots. The beer appears mysterious and enticing, implying that wherever the evening goes, it will head in the right direction.

Editorial photograph

Designed by: Safari Sundays

Client: Carlsberg

Country: United States

City: New York, NY


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