Vagheggi Happy Sun - Special Edition

"Weagroup has created Vagheggi Happy Sun - Special Edition, an original packaging design and POP push material of great visual impact. A project developed on the basis of a thorough study of trends, new purchasing processes and ended with the choice of the unmistakable “retro art school" taste that has allowed to make Happy Sun unique." Vagheggi makes a loud entrance into the skincare world with bold and hypnotic patterns that target a female audience. With such a bright color palette,  not only does it make putting on sunscreen not such a tedious task, but makes consumers feel like summer is with them all year long. 

Designed by Weagroup

Country: Italy