Rolling pastures, cows grazing, open barn doors, the sun in the sky, and full milk pails. As with many industries, the dairy and farm industry have certain images that are often associated with them and tend to grace the packaging for their products. So when the Ermolaev Bureau began designing the Cheburashkini Brothers dairy packaging, they decided to do something unexpected.
“The Cheburashkini Brothers is a new sophisticated farming culture with a huge involvement of an entire family. This is not just a business or a small family farm, it is a brand new format of farming, that requires a fresh design approach.”
The result is innovative yet minimal, created for people who desire a quality product as well as its lovely design. Ermolaev Bureau states that typography was one of the biggest influences in creating the packaging, with inspiration in ancient Slavic symbols that stand for seeds, grass, earth, and other words related to farming. Additionally, each product sticks to a pleasing color palette, comprised of a prime color for the letters and a supporting color for graphics.
