L’Artigiano is a chain of Italian food delivery restaurants known for their traditional recipes, quality ingredients and freshly prepared meals. As the well know brand evolved over the years, the company turned towards a more sophisticated take on Italian food and with that decision the design firm 2 Yolk came in to help communicate this new message.
“The logotype was redesigned using simple typography paired with a colon (:) punctuation mark thus conveying that “L’Artigiano is…” all about the finest, freshest ingredients, an abundance of Italian flavor and taste.”
2 Yolk knocked this design out of the ballpark! The new takeaway packaging is a collage of hand lettering, custom illustrations and high contrast colors. The sketch-like illustrations are culinary inspired, showing the tools and ingredients used to make each meal with little nods to famous elements of Italian culture tucked in. And, as I’m a sucker for cute and silly things, I love how the human characters are dressed up in bell pepper and tomato “suits!”
The almost rough, sketch-like illustrations adhere to the spirit of a genuine “artigiano” meaning craftsman.
The words and illustrations on the packages all fit together snugly, making the designs feel organized even amidst so many moving pieces. 2 Yolk’s design team really knows how to work the color wheel, the palettes on each box are simple, but high in contrast and they really pop off the brown craft paper they’re printed on. I can only imagine L’Artigiano is loving their new branding, I know I am. Every time I look back at the pictures I seem another fun detail that makes me smile.
Designed by 2YOLK
Country: Greece
Managing Director/Co-Founder: Emmanouela Bitsaxaki
Creative Director/Co-Founder: George Karayiannis
Graphic Design: Souzana Vandorou
Studio Manager: Alexander Papaloudi
Account Manager: Stefania Papakosta
