by Elena Massucco on 03/09/2015 | 2 Minute Read
Spring has (almost) sprung! Our favorite spring’s treat is a fresh and juicy lolly and Jonny Pops has just the right product for us, delicious “Frozen smoothies on a stick” made with simple and pure ingredients. Jonny Pops engages its customers with a great treat and a great brand story which began with the premature loss of Jonny, the founder's cousin, in a drug-related accident. This moved the Jonny Pops founders to create a company in his name that would donate a portion of all profits to chemical addiction recovery.
Jonny Pops needed a packaging solution that quickly and clearly communicated the pillars of the brand: pure & simple ingredients, great flavor, and social mission. Replace was briefed to create the design of the packaging. “The challenge was to create a cohesive family of packages that quickly grabs attention while also efficiently communicating flavor and simple ingredients.” To create a strong visual draw, Replace used a combination of bright colors, beautiful ingredients and bright white bowls that create circular shapes to naturally draw the eye to the pop in the center.
Designed by Replace
Client: Jonny Pops
Country: United States
Creative Director: Jeff Johnson Designer: Dustin Hackwith Photographer: Scott Knutson - InsideOut Studios Photography Art Direction: Dustin Hackwith Food Stylist: Margaret Stopera Printing: OlymPak