We are so close to Easter that we need to talk about chocolate. And talking of chocolate means talking of Lindt, one of the finest Swiss chocolatier.
In order to strategically attract new consumers, Lindt has launched a new brand, DIVA, which targets style conscious women who enjoy a daily sweet treat. Win Communication has been working on the branding of this new member of the Lindt family and, commenting on the concept behind it, say “ Focused on the target group of elegant and passionate women the packaging combines a reduced but classy design with a premium production.”
The strapline “every woman should feel like a diva“ can be associated to the gold-dusted pralines and also to the packaging itself.
“Charming, self-confident and inspired by divas like Audrey Hepburn the luxury packaging concept is reminiscent of valuable jewelry or presentation boxes. In reference to classic fragrance labels the colour was selected as simple black and white, the black bow with its gold charm recalls high-quality lingerie wrappings.”
