Before & After: Colibrí Chardonnay
by Elena Massucco on 03/04/2015 | 2 Minute Read
Light as fluttering wings. Lively as an hummingbird. The lovely and elegant design of Colibri’ (Italian for hummingbird) is bustling, cheerful and refreshing - perfect characteristics for the design of a sparkling Chardonnay.
A fresh a fruity wine, Colibri’ needed a new and powerful look to stand out from the crowd. When designing this brand identity, Nicole Poggi, Jona Sbarzaglia and Gianluca Naphtalina Camporesi drew their inspiration from fashion and textiles - successfully managing to bring to life the fruity notes of the wine. All the elements- from label to imagery, from typography to wine boxes- emphasise the characteristics of the wine, with pastel colours, retro shapes and beautiful floral patterns.
Branding / Creative & Project Director: Nicole Poggi
Art Director / Graphic Design: Jona Sbarzaglia
Photography: Gianluca Naphtalina Camporesi
Client: Poderi dal Nespoli