Murphy’s piping hot pies fresh out of the oven are packaged in cardboard boxes printed with a black and white photograph overlayed with scripted type. “From Our Farm with Love” is written on the side of the container and reiterates the visual authenticity of the product.
“The Murphy family owns a farm in Canada that makes scratch-made pies. Like all Canadians, they have a great sense of humor. Megan Clark did the family proud with the really nice design. I wrote some silly stuff that people can read while eating their pie.”
Copywriter: Nick Hughes
