An absolutely gorgeous design for Shinsegae traditional Liquor. Designed by Plus X, bottles are labeled with intricate geometric symbols, all corresponding to the process making the elixir. With a minimalistic aesthetic, the design caters to the contemporary market while still holding on to tradition.
“Shinsegae Traditional Liquor Design Renewal is a design talent donation project of Shinsegae department store. Korean traditional liquor contains various tastes and smell. However, its identity was not as much recognized as wine or Japanese sake.
The overall design was renewed to maintain the tradition and features of liquor and to build up a single representative identity.”
