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by Elizabeth Freeman on 03/19/2015 | 3 Minute Read

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From New York to Japan and back, STOCK is a unique retail space that is going back to the basics for the sophisticated man. Designed by Studio Newwork, clean-cut boxes, framed in black, temporarily store clothing just off the runway. 

"Corporate Identity design system, Branding, Packaging design, E-commerce Website design. Established in 2011 and headquartered in the heart of New York City, STOCK offers a unique and global perspective on men's style. At the online store and the retail space in Ishikawa, Japan, STOCK strives to curate a mix of best international menswear, beautifully crafted products, and the latest New York fashion trends and lifestyle."

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"STUDIO NEWWORK was assigned to create the brand identity system including logo, stationery, packaging, hang tag, gift box, shopping bag, and e-commerce website. The logotype was custom designed in bold, timeless sans-serif typeface with unique trimming in letter T and K, geometric letter O with a perfect circle outer edge. The use of black frame is clean and consistent for a flexible packaging treatment and for the ease of navigation on the website. Primary colors are simply black and white, and a secondary color palette is complementary. It warms up the thoroughly clean presentation on the e-commerce website and in store interior."

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"Quality lies not only in just delivering fine products from all over the world but in serving customers sincerely and attentively. Even with online purchase, STOCK puts quality first with friendly owner's notes on a message card with each purchase. STOCK's clean aesthetic with warmhearted service contributes to their appeal."

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Designed by Studio Newwork

Country: United States

City: New York

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