by Elena Massucco on 03/16/2015 | 3 Minute Read
Taste good and looks tasty. The packaging of Zlaté Zrnko, a premium arabica coffee roasted in Slovakia, has been designed by Michal Slovák to be easily recognized on the shelf - without using the usual cliche’ imagery on pack. As the brand name means Golden Bean, the logo has been printed in golden colours and the whole typography is very eye catching. . The four different packages made with eco paper are easy to identity and they are differentiated on shelf by pack and font colours.
Moreover, “The textures on the business cards, which are part of the new branding, combines zebra stripes with coffee stripes for African blends and leopard stains with coffee stains for South American blends”. A clean and trendy design, different from the classic coffee packages.
Designed by Michal Slovák
Client: Zlaté Zrnko
Engaging Talent LLC
Annie International Inc.