Featured image for Teahouse Exclusives Everyday Line

Teahouse Exclusives Everyday Line

by Elizabeth Freeman on 03/02/2015 | 2 Minute Read

Editorial photograph

A beautiful collection of high-end teas for everyday consumption. Packaged by the Peter Schmidt Group, tea bags are stuffed in cardboard boxes with hand-written type and illustrations overlaid with a splash of color. 

"Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s "Everyday Line". The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, colour coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets."

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Designed by Peter Schmidt Group

Country: Germany

Creative Director: Katrin Niesen 

Designer: Christian Gebert, Rachel Beyerlein