by Elizabeth Freeman on 02/03/2015 | 2 Minute Read
"The Lytro ILLUM’s beautiful, minimalist design, smooth lines, and matte finish set it apart from the average DSLR camera. To showcase this standout product, we created a package that acts as a display case for a camera that is, itself, a piece of art."
Environmentally friendly packaging specifically designed with the Lytro in mind. A multilayered black box highlighted with geometric patterns opens to reveal the camera inside. Gloss de-bossed icons stack up on both sides of the triptych as location identifiers for the additional accessories included. An overall stealthy design that matches the product it houses.
"The un-boxing experience is equally artful—the outer sleeve slides off to reveal a clean black cube that unfolds in a unique triptych opening design. With the lift of a
Country: United States
Creative Director: Dave Evans