Elmwood consultancy a global brand design firm was commissioned to re-design Free Rangers, a third generation family egg farm. When redesigning, Elmwood kept in mind the heritage, and the feel Free Rangers has. The design is kept traditional with a modern and soft touch.
“Global brand design consultancy Elmwood, has worked with Chippindale Foods on a new packaging design for its Free Rangers brand. Inspired by posters from the 1940’s and 1950’s, the new design aims to capture the proud British heritage of the brand and the premium welfare standards behind the product.”
Chippindale Foods are a third generation British family of egg farmers based on a former World War II cold store near Knaresborough, North Yorkshire. Despite being a major supplier of eggs to retailers, Chippindale found that its Free Rangers brand of premium, ethically sourced free-range eggs was misunderstood, resulting in challenging on-shelf locations and limited facings.
