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Efsina Salt Packaging

by Elizabeth Freeman on 02/25/2015 | 2 Minute Read

Editorial photograph

Salt is given an elegant makeover with a sleek black finish. Designed by Agency Genna, cylinder tins and glass jars are labeled with silhouetted illustrations of animals in relation the the region each type of salt is derived from.  

"Efsina product group consists of three different salt categories, including sea salt, rock salt and Himalayan salt. Salt is vital to human health, so we call the salt as crystals of life. We imagined a salt fairy working to produce crystals of life and symbolized it as our logo. Efsina is %100 natural, therefore we inspired from nature while designing the packages and preferred a black background. The figure of seahorse symbolizing sea salt, the figure of goat symbolizing mbolising rock salt and the figure of eagle symbolizing Himalayan salt in terms of living conditions. We designed durable and practical the grind at table series to be consumed in its own bottle elegantly in the most healthiest way."

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Designed by Agency Genna

Client: Estuz 

Country: Turkey

City: Istanbul

Designer: Kayhan Baspinar


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