Noteworthy Gin

by Jessica Deseo on 02/18/2015 | 3 Minute Read

Another amazing design from Hired Guns Creative! Noteworthy Gin is the first product released by The Dubh Glas Distillery. The name comes with authenticity as it is a quality gin. The box design conveys this message with illustrations and textures creating a stand out design worthy (pun intended) of any shelf!

"Noteworthy Gin is the first product released by The Dubh Glas Distillery, a new distillery in BC’s agriculturally-rich Okanagan Valley.

The product name references the quality of the gin and the packaging features a custom illustration of Ceres, the Roman goddess of agriculture and grain crops."

"The box helps convey its standing as an ultra-premium product and helps it stand out from other products in the category."

Product Naming, Creative Direction, Illustration, and Design by: Hired Guns Creative Photography by: Sean FenzlLabel Printing by: Okanagan Label & Print Box Printing by: R. Hazledine Press

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Noteworthy Gin

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