by Elizabeth Freeman on 02/16/2015 | 1 Minute Read
Kölln Oats designed by Lavernia & Cienfuegos gives its consumers a taste of the good stuff. Soft pastel-colored boxes are cut out with a semi-circle allowing the muesli to peek through. Surrounding it, chocolate, fruits and nuts cradle the bowl.
"Kölln is a leading German branded manufacturer of whole oat products. Its standard products already sold in Spain, however, the packaging was designed to reposition and launch the brand specifically for the Spanish market. Global advertising agency, FCB, led the process and developed the brief. The new packaging needed to be more approachable and optimistic in message and to differentiate itself from the mainstream by highlighting its premium offer. Printed on recycled card, we adopted a modern color palette and applied it in careful combination to directly transmit the products various muesli flavors. We did this through use of typography and a 2D image of the bowl, creating a semi-circle and focal-point for the design. To complete the design, we created a die-cut window to show the bowl full of Köln's finest natural ingredients."
Designed by Lavernia & Cienfuegos
Creative Director: Nacho Lavernia & Alberto Cienfuegos
Designer: Laura Doñate