Big Slice-Kettle Cooked Apples
by Elizabeth Freeman on 02/16/2015 | 6 Minute Read
Take a bite out of delicious kettle cooked apples infused with herbs and spices. Designed by HOSS Creative Intelligence, these candied goodies are sealed in square pouches overtaken by a patterned apple. A leaf sits atop, with a playful adjective transcribed onto it. "Communication strategy of new brand & package line focused on a defined target consumer space, the outstanding array of product flavors, and the unique package format that was chosen to bring this historically loved healthy snack to the current consumer marketplace that demands convenience without the sacrifice of taste.
"Brand / Product Background - Big Slice started out making big chunky apples slices slowly cooked in their own naturally sweet sauce, and then had a groundbreaking idea - package the kettle cooked apples in a shelf-stable "on-the-go pouch.” The main goal was to capture all that rich, natural goodness and flavor of Grandma’s authentic Heritage Recipe's best in an industry-disruptive package. Big Slice didn't stop there, though! To step it up a notch, they formulated (16) amazing new flavors, segmented into (3) product categories: Pure, Fit, and Luxe. Product categories represented the consumer lifestyle type, or the day they wanted to lead. Flavors like like Banana Mango with Hemp Seeds just weren’t delicious, they were 100% natural, Non-GMO, and even naturally fat & gluten-free! The product is a marriage of modern taste and old-fashioned quality. Small batch produced with only the finest ingredients. Indulgence, but still under (100) calories. The product is currently sold in Target stores nationally and continues to invite it's way to into the hearts of consumers craving to enjoy amazingly delicious cooked apples while on the run."
Designed by HOSS Creative Intelligence
Country: United States
Creative Director: Blake Hoss
Art Director: Markus Wreland
Photography: Armstrong Pitts Studios