Concept: Rare Barrel- A Sour Beer Co.

by Elizabeth Freeman on 02/16/2015 | 3 Minute Read

Editorial photograph

Celebrate the mixing of the unique flavors in sour beers, and creating an experience that exemplifies that. Designed by Mackenzie Freemire, brown beer bottles are contorted with the neck shortened. Wrapped in a white coat, Rare Barrel is "hypsterfied" with a spotted triangle, squiggle, and slanted square. A yellow sun rises below the RARE logo, framed in-between color-coded rectangles. 

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The back of the bottle features descriptive list for the Beer type, Additions, pH level, and Alcohol percentage. 

"The goal was to create relevant and fresh branding for a small scale microbrewery in Berkley, California. The Rare Barrel is an exclusively our Beer company, and they believe in the importance of the involved process, resulting in unique and crisp flavors."

Editorial photograph

Designed by Mackenzie Freemire

Country: United States


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