Produced by Design Army, The Power of Paper: ON promotion by Neenah is a creative exercise for package design created to surprise, enlighten and inspire the creative mind, an objective that is achieved at first glance. When you’re done coveting the box, open it up to reveal 10 different printed samples, — including a luxury perfume box and a scratch-n-sniff cookie box — 11 production techniques and 18 different papers. This promotion is visual, it’s tactile, it’s three-dimensional, and it makes you want to explore it. The key concept behind this is how paper is an integral part of the larger campaign.
The ON NEENAH paper promotion starts with a beautiful exterior box, wrapped in two different papers, smooth and pearlized. The papers are enhanced with print and foil, and completely wrap the box top both inside and out, creating an immediate awareness of what a premium box presentation looks like.
“When designing packaging sometimes you have to think about how the package is going to be packaged. How is it being handled, how will it be transported? The box carrier, made from Neenah Folding Board was designed afterwards, to make it easy for people to carry. It’s like a cool shopping bag.”
