Meet Vanessa Dewey, an award-winning Downtown Los Angeles based designer. She is an art director for toymaker Mattel’s Toy Box division. While at Mattel, Vanessa has worked across numerous IP properties as well as properties for licensors such as 343 Studios, Mojang and Disney. Currently, she is on the Board of Directors for AIGA Los Angeles where she champions the chapter’s Women’s Leader Initiative as well as the InHouse Initiative.
Vanessa will be at HOW Design Live, May 19 – 23, and will speak for the Branding and Packaging program by The Dieline.
UNBOXING THE TOY BOX
How to Create In-House Boundary-Pushing Branding and Packaging In-House
Do you remember your first Mattel toy? Was it a Barbie, or, maybe a Hot Wheels? Most of us have childhood memories involving Mattel toys. This play-minded session will cover what it’s like to create branding and packaging for an iconic American Toy Company. Traditions are hard to break and it can be difficult to push through “conventional thinking” to take risks. But it is best-in-class creative that can move the needle.
Time
Sunday May 22, 2016 | 3:00 PM – 3:45 PM
About Branding & Packaging by The Dieline at HOW Design Live:
The biggest brands in the world are evolving faster and are more nimble than ever before. Curated by The Dieline, this high-level series of sessions and panel discussions features expert speakers from a wide spectrum of well-known consumer brands and leading design agencies. This year’s program will teach you all about how brands are evolving for the next generation of consumers, and how you can be ready to deliver.
The Packaging & Branding program will teach you how to develop resilient, future-proofed brands that will deliver impact without sacrificing intimacy and humanity. Sessions will discuss how to build brands that stand out and stand up for their own beliefs, how to create boundary pushing brands within the limits of in-house, and how the best brands in the world have found a way to stop us in our tracks and speak to the inner voice inside our head. You’ll take your expertise to the next level and be inspired to create relevant packaging and brand design that reinforces a brand’s presence to today’s consumer.
Attend HOW Design Live: REGISTER BY FEBRUARY 5TH FOR THE BEST PRICE.
