It’s not usually socially acceptable to start drinking before noon, but there is one time when it’s perfectly fine: Christmas. Whether it’s your secret to dealing with the barrage of questions from nosy family members or simply the way you like to celebrate the season, no one is going to judge if you crack open a bottle with breakfast. Drunk by Midday, designed by London-based agency Midday, lets you get tipsy with class drinking some wine around the holidays.
This limited edition gift helps to kick start festivities on the one day of the year that it’s practically customary to enjoy a drink before the afternoon. Red foil at the neck of the wine bottle feels perfect for the season, however Drunk by Midday’s design is not overtly holiday-oriented. Blocks of color and dot designs are festive and fun, qualities that Midday hopes consumers will feel when enjoying the wine. While the name is slightly cheeky, Drunk by Midday simply embraces the warm, exciting feelings that the holidays bring and is a perfect gift or treat to enjoy for yourself.
