by Theresa Christine Johnson on 12/09/2015 | 3 Minute Read
Ankori isn’t just a tea house, it’s a full-on experience for visitors that is inspired by the harmony achieved only from drinking a fine tea. Ankori embraces serenity, mysticism, and reflection, instilling emotions of calm and tranquility. More than a place to buy a delicious cup of tea, it also promotes tea culture and implements workshops and tea tastings for customers.
“The objective was to create a brand that would reflect the connection between humans and nature with tea as the means. The path of cultivating tea served as our inspiration. We followed the process, from the tea's inception in the mountains where the ingredients are blossoming, to the blending of herbs and mastering the brewing of the tea. We wanted the brand to transmit spirituality through organic shapes that flow in peaceful atmospheres.”
Firmalt was tasked with the branding and packaging, which successfully communicate the foundation of the brand. One glance at Ankori, and you’re immediately filled with a sense of calm, power, and peacefulness. Ankori does not impose images onto its visitors, and instead the packaging has dreamy graphics that almost look like a bag of tea leaves being dunked into piping hot water, spreading throughout the cup in faint clouds. Simple elements, like a thin, unique font and lovely hues are the foundation and utilized in various ways across the brand. This unifies the variety of offerings from Ankori and leaves opportunity for future endeavors.
“Ankori’s emblem takes from the flower Camellia Sinensis, which leaves are used to produce tea and the K that holds together Ankori. The typographical elements of the brand are aligned vertically, following common practices in Asian writing and symbols.”
“A visual system for the packaging was developed using Chinese ink textures and different combinations of color, it also incorporates alphanumerical codes that identify each product.”
Designed by Firmalt