ROY G. BIV
by Elizabeth Freeman on 12/04/2015 | 7 Minute Read
Purple combines the calm stability of blue and the fierce energy of red. This week we take a closer look at some of the latest branding and packaging designs colored purple.
CADBURY CHRISTMAS RANGE
With one month to go until Christmas, we feel it is time to start talking about ‘Christmas-tastic’ pieces of packaging. Design Bridge brings festive craft and jollification to Cadbury Christmas range: featuring felt fabric details layered on top of knitted winter landscapes, the designs are used across 22 products, which include advent calendars and gift boxes, and bring a new sense of festive fun and Christmas crafting to the range.
ELMWOOD NYC THANKSGIVING 2015 CLIENT GIFT
With Black Friday on the horizon, it’s certainly nice to be reminded what Thanksgiving is really about. For the 2015 holidays, Elmwood has created a delightful and timely gift for its clients.
“For the 3rd year running, Elmwood has created its much-coveted Thanksgiving cranberry sauce gift for clients. Since 2013, three Elmwood designers have been charged to create beautiful type-driven packaging for three flavors. The sauce is mailed out to clients prior to Thanksgiving and coincides with the Elmwood Thanksgiving Potluck lunch, so the sentiment is ‘from our home to yours.’”
What a detailed wonderland of gold filigree, royal purple hues and monogram embossed glass! Responsible for this eye candy is CF Napa Brand Design, a Napa Valley based design firm with over 40 years of success and leadership in the alcohol design industry. Responsible for the custom bottle design, the identity work and the packaging, CF Napa brought their best to this project and it shows.
CRACKLE & CO
Crackle & Co produces the most more-ish pork crackling around. This family-owned business works directly with local suppliers to produce a light, tasty and all-natural snack. We designed the logo with a script font to reflect the heritage aspect of natural farm products. In contrast the packaging is contemporary. Watts Design based it on a beer label and ribbon to convey the ideas of 'great with beer' and a 'first class product’. Earthy tones and a hessian background combine to project a fresh and warm country feel.
TÅPPED BIRCH WATER
Design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK. Considered nature's detox, birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects vital minerals and vitamins and is full of the antioxidant manganese.
LIPKIT BY KYLIE
Kylie Jenner's luscious lips can be seen everywhere across the internet and have even made it on youtube with women and men desperate to achieve "The Kylie Jenner Lip" through ridiculous challenges. Skip the plastic surgery and absurd makeup tricks and try out Kylie's new line of lipsticks. With packaging that is on the edgier side, creme-colored boxes, housing the lip products, are sealed with a kiss. Each lipstick shade is a velvety matte consistency in a dark or natural shade and can been seen dripping down the lips on the label. The overall packaging design has a 90s feel with script type, drip effects and a muted colorway.
LA NAYA CHOCOLATE
Far across the waters, surrounded by the glorious green mountains of Guatemala, washed by the warm summer rains and kissed by the bright sun, hides the precious jewel of nature - LA NAYA village. Only the sincere laughter and cheerful songs of playing kids and delicious aromas of cocoa, ripe berries and juicy fruits, crusty fresh home made bread and blooming flowers gives it away. This is the secret land full of surprises we found and we want to share the best of it with you.
Close your eyes for a moment.
"All you should know now that with every single piece of chocolate we will take you to the place and time when your senses will be satisfied…"