by Elizabeth Freeman on 12/07/2015 | 5 Minute Read
Bokeria is the place where the enjoyment of food, good wine, the love of travelling, and spending time together converge. Designed by Anagrama to be a full-on brand experience, the restaurant combines a comfortable atmosphere with high quality offerings.
“Bokeria is a restaurant inspired in Mediterranean cuisine in the city of Split, Croatia. The restaurant is known for serving high quality dishes and top wine selection to visitors, resulting in an experience similar to being at home. Bokeria offers its own product line, each elaborated inside their kitchen with the flavours that distinguish them. The restaurant is directed to tourists who are looking for good meal and a comfortable and unique place with a homelike mood.”
Bokeria brings the idea of a perfect, cozy place to life for those who find themselves far from home. Warm hues feel welcoming, while a modern font and detailed graphics emphasize a dedication to premium, quality foods and drinks. It's part comfort food, part fine dining.
“We created an identity system where the brand reflects its singularity across different elements. We designed a typographic logo that reflects the modern and trendsetting culinary concept while a series of stamps complement and unify the different variety of meats and flavours, while always maintaining the brand’s sincere and classic feel. The color palette is based on warm tones such as brown, yellow, gold, and they contrast against the colder tones such as the blue to keep the balance between freshness and quality. The pattern that complements the brand applications was designed to remind us of family home-cooked meals.”
Designed by: Anagrama
City: Mexico City