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Concepts We Wish Were Real

by Elizabeth Freeman on 12/30/2015 | 11 Minute Read

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End the last week of 2015 on a good note with our top concepts we wish were real. 



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Rare batch, indeed! Patrick Dewenter’s concept for Rare Batch Brewing Collaborative is just as unique as the beer the company would brew. A recognizable hop appears over the brand name, geometric and a fresh green. The geometric influence also appears on the bottle label and six-pack carrier, giving the brand an edgy, modern feel. Advertising ingredients like curiosity, creativity, and passion, the brews are clearly for the more adventurous beer drinker.

“I've spent my life discovering a love for making. It's become a passion for process, for using my hands to create and share. For my Senior Capstone, I chose to emphasize process, its adaptive nature and creative flexibility through the packaging and identity system for a brewery called Rare Batch Collaborative. Experimentation with creativity and process are at the core of our passion for making beer, and so are you. Rare Batch is a working brewery who loves to put a twist on the craft brewing trend when you take home a batch with your own name on it. Forget the rules in the brew book! We set the stage for the DIY minded who want to experiment, learn and play. At Rare Batch, you're the brewer. And better yet, your recipe can be voted into production and distribution as a seasonal release. Come hang at Rare Batch and enjoy some suds from the house or sign up to brew your own under the guidance of our experts."

“The labeling system for Rare Batch uses color to define beer type along with a numeric language to define style, brew date and batch number. Lagers and Ales are the two main categories of beer which are distinguished by cool and warm palettes, reflecting their general fermentation temperatures. The shape is inspired by facets from the primary logo-mark. Its modular nature allows a systemic customization displaying information for each Rare Batch. One of the best parts is having your own signature on the label!”

Designed by Patrick Dewenter

Country: United States



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Walk into any home improvement store and you’ll be bombarded with paint options. This concept for a new paint company from Saerona Shin would be certain to stand out, though. With a unique shape and delicate patterns on the label, it takes a high-end approach to painting and home repair and improvement. A crisp sans serif font gives the packaging a clean and professional appearance, elevating the brand above other options.

“This is a student project to create a new paint company in cooperation with John Pawson, who is a British interior designer associated with the minimalistic aesthetic. The company only sells high quality powder mix paints that are sustainable, biodegradable, and contain non-harmful environmental content.

Whilst John Pawson’s work has focused on ways of approaching the fundamental problems of space, proportion, light and materials, I designed a new paint line that is more high-end and lightweight. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on creativity and uniqueness, because John cares about the fundamentals of art and design."

Designed by Saerona Shin

Country: United States



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This concept for TRIBE cocoa gets in touch with the roots of where many cocoa beans are harvested. Designed by Valeriya Mikhaylover, TRIBE combines rich hues with cave-like drawings for packaging that tells a unique story for each flavor.

“Packaging for cocoa named TRIBE (with cinnamon, milk and vanilla). Three tastes are linked with the specific tribe like Navajo, Apache and Cherokee. Each package has its unique colour, image and subname. Images are connected with the historical homeland of cocoa South America.”

TRIBE comes in a tube form and pulls on plenty of tribal inspiration, almost appearing like a totem pole. Each package has a different layer of designs, but all have illustrations of cocoa pods right above the brand name. Deep colors combine with the graphics to create a mysterious and exotic overall look.

Designed by Valeriya Mikhaylover

Country: Russia



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Cut down on hangers and cut down on shopping bags — that’s good news for everyone. Not only does this considerably reduce the amount of plastic used, but it also means less material for the sellers and buyers. Orsan Berkay Tuluce and Buse Rodoplu have created the concept called TakeAway, a new type of hanger and shopping bag hybrid that could change the way we shop.

“TakeAway offers to the users a brand new packaging design in practical and aesthetically way. It aims to bring a new perspective to clothing packaging. It was designed to be a cloth hanger and a shopping bag in same time. It aims to reduce the amount of the plastic that was used in both hangers and shopping bags and being absolutely nature-friendly. After its hanger task, when the users decide to take the cloth, it transforms its inside space to a shopping bag with using its Velcro Bant mechanism. It aims to do both functions in innovative and aesthetic ways. It reduces all of the material using both hanger and shopping bag for sellers and offers an aesthetic usage and and an extra usage as a hanger for the users in their home also. No more plastic hangers and shopping bags.”

TakeAway makes the process of shopping and buying new clothes easier, by reducing the bulk that the consumer has to carry around. The hanger doubles as a handle with a fitted grip, allowing for more comfort as well. TakeAway can also expand when holding a lot of clothes and shrink when it’s empty, making it versatile and easy to store, unlike most hangers.

Designed by Orsan Berkay Tuluce, Buse Rodoplu

Country: Turkey



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Don’t you just adore this tea can concept from Cristina Cazacu? Citea is designed for urban-dwellers who appreciate the beauty of tall buildings but also recognize the relaxing power of nature. Combining elements of a concrete jungle and the great outdoors, the tins keep tea leaves dry and safe.

“Citea was made for the new urban people. The name of the product, citea, sounds like city, and is the centerpiece of the whole design. Only buildings do not a city make. The designer believes nature is a very important component of the urban life. The sun shines right above the citea logo, to imply the fact that tea is natural and it needs sun. The second natural component, the water, is an essential part of design: any city that has water in any form – lake, river, sea – gives joy to its citizens. Also, one cannot make tea without water.”

Citea is a tea that can be enjoyed by anyone who wants to bring a bit of the city into their lives. Cazacu took designs from five different buildings to help create the labels, and the lovely lines of the buildings blend in with those of the clouds and water. The illustration style does not use shading, but simply parallel lines and small shapes to create the illusion of texture. The color palette is earthy, like a mustard yellow and faded green, indicative of the origin of the tea leaves.

Designed by Cristina Cazacu

Country: Romania



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Sure, yogurt is good for you, but lots of yogurt on shelves today have added sugar and artificial sweeteners — which, of course, is not so good for you. This is where Mo(ti)ve comes in. This Greek Protein Yogurt is perfect for athletes, gym enthusiasts, and vegetarians. With four delicious varieties, including green apple, banana, raspberry, and vanilla, this delicious snack can easily appeal to anyone with a busy, active lifestyle who desires to nourish their body well.


Sofia Karioti developed the identity and packaging for Mo(ti)ve, relying on bold colors and simplicity rather than gimmicky health-related designs. The yogurt has a resealable lid, letting buyers consume only what they truly want to eat at the time. Against the black, colorful dots fade into the color that coordinates with each type, indicating that this is yogurt with seriously good flavor that is also good for you.

Designed by Sofia Karioti

Country: Greece