by Theresa Christine Johnson on 01/06/2016 | 3 Minute Read
Meet Argus, the adorable furry mascot for Coffee Lab. This cute little pooch will work his way into your heart with this brand that is just perfect for those coffee drinkers who have a more discerning palate.
“Argus was born especially for the specialty coffees of Coffee Lab Microroasters. His friendly gaze captured our attention immediately, promising faithful companionship, a steady and friendly resolve, an earthly stability and the credibility of an indulging, sensory journey! He offered to guide you and us together, step by step in a design Odyssey, ending up in the Ithaca of taste loyalty, warmhearted service and delightful beverage drinks!”
With Argus, Coffee Lab is instantly endearing, and the feelings that customers feel towards him they end up feeling towards the entire brand overall. Designed by Antonia Skaraki A.S., browns with splashes of blues keeps the brand energized and youthful as well as a little quirky. With the new wave of single origin specialty coffee shops popping up, Coffee Lab competes with an open, welcoming demeanor without any hint of elitism. The brand is accessible and modern, well-suited for those who want their coffee shop to pack plenty of personality.
Designed by Antonia Skaraki A.S.