Featured image for Yellowstone Select Kentucky Straight Bourbon

Yellowstone Select Kentucky Straight Bourbon

by Theresa Christine Johnson on 01/07/2016 | 2 Minute Read

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Raise your glasses to this rustic and enticing Kentucky bourbon from Yellowstone. Designed by David Cole Creative, this rich straight bourbon takes their old labels and revamps them for the modern bourbon enthusiast.

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"The rebirth and revival of the Yellowstone brand continues with this release, 93-proof Yellowstone ‘Select' Bourbon. The unlikely combination of rich gold foil and humble post-consumer recycled kraft paper is an unusual and quite intentional contrast intended to convey the untamed-yet-refined nature of the product itself. It’s wild and adventurous - as is the nature of Bourbon – with a balanced touch of richness and luxury."

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"Inspiration for the layout was taken from historical Yellowstone Bourbon labels. However every detail, including the identity and illustrations, was re-imagined and re-created to resonate better with today’s Bourbon drinker. The thoughtfully updated package design and carefully-selected materials represent the product’s return to the higher standards of quality that the brand once represented."

Yellowstone Select Kentucky Straight Bourbon certainly embraces its brand’s history with finely drawn illustrations on the front. A traditional font further emphasizes the past work of the brand and falls in line with the current trend of old being new again. The gold not only pops against the kraft paper label but allows the deep amber hue of the whiskey to glisten in the bottle. 

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Designed by David Cole Creative

Country: United States

City: Seattle