Momentum

by Theresa Christine Johnson on 01/07/2016 | 2 Minute Read

Editorial photograph

Momentum individual servings of coffee make getting a delicious cup of coffee in the morning possible, right in your own home. Grantipo designed the boxes, which contain 10 capsules each, that look almost like chalkboard signs outside of a coffee shop. 

"Momentum is a coffee crafted to satisfy the most demanding palates. The modifications and evolution the bean mix and roasting process has experienced over time were noted on slate boards by master coffee experts. Being faithful to this tradition, we created this packaging direction a visual metaphor for the ‘canvas’ upon which original recipe evolutions were documented."

Editorial photograph

Momentum comes in three different varieties, each with its own coordinating color. Against the black packaging, imperfect white lines are drawn to give the illusion of chalk on a chalkboard. Delicate designs to accent the text and image of the coffee capsules emphasize that this is a beverage for the discerning coffee drinker. 

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Designed by Grantipo

Client: Edaqua

Country: Spain

City: Madrid


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